Alex Turnbull
| Alex Turnbull | |
| Nationality | American |
|---|---|
| Occupation | Entrepreneur, DJ, musician, filmmaker |
| Known for | Founder of Groove (customer support software), Founder of Helply (AI customer support), DJ and creative entrepreneur |
Alex Turnbull is an American entrepreneur, DJ, musician, and filmmaker known for founding Groove, a customer support software company, and Helply, an artificial intelligence-based customer support platform. Turnbull has built a multifaceted career that spans the technology startup world and the creative arts, including work as a disc jockey, skateboarder, and filmmaker. His entrepreneurial ventures in the software-as-a-service (SaaS) space have focused on helping small and medium-sized businesses deliver better customer experiences through streamlined support tools. Beyond technology, Turnbull has been recognized for his creative pursuits and his philosophy of continually evolving across disciplines, resisting easy categorization into a single professional identity. He is also known publicly as the father of Kim Turnbull, who has attracted media attention for her relationship with Romeo Beckham.[1]
Career
Groove
Alex Turnbull founded Groove, a customer support software platform designed to help small businesses manage their customer communications. Groove provided a shared inbox and helpdesk solution that aimed to simplify customer service workflows for teams that found larger enterprise tools overly complex or expensive. The company positioned itself as an alternative to more established customer support platforms by focusing on ease of use and affordability for startups and small-to-medium-sized businesses. Turnbull became known in the SaaS community for his transparent approach to building and growing the company, often sharing insights and lessons learned from the startup journey publicly.
Helply
Turnbull later founded Helply, an AI-powered customer support platform. Helply was designed to leverage artificial intelligence to automate and enhance customer service interactions, representing a shift toward the use of machine learning and natural language processing in the support software space. The platform aimed to help businesses scale their customer support operations without proportionally increasing headcount, addressing a growing demand for AI-driven solutions in the customer experience industry.[2]
Creative Work
In addition to his technology ventures, Turnbull has pursued a broad range of creative endeavors. He has worked as a DJ, musician, skater, and filmmaker, and has spoken publicly about the importance of defying easy professional categorization. In a 2019 interview with The Creative Independent, Turnbull discussed what it means to engage in many different creative disciplines simultaneously and why he views constant evolution as a healthy approach to life and work. He emphasized the value of striving to defy description rather than confining oneself to a single professional identity.[3]
In November 2025, Turnbull appeared publicly performing as a DJ alongside his daughter Kim Turnbull, drawing media attention for the father-daughter collaboration.[4]
Personal Life
Alex Turnbull is the father of Kim Turnbull, a figure who has received significant media coverage due to her relationship with Romeo Beckham, son of David and Victoria Beckham. Kim Turnbull has been described in media reports as having followed in some of her father's creative footsteps, including DJing. In November 2025, the two performed together as DJs at an event, which was covered by entertainment media outlets.[5][6]
Recognition
Turnbull has been profiled in several publications for his work across both technology entrepreneurship and the creative arts. The Creative Independent featured him in a 2019 profile focused on his philosophy of continual reinvention and multidisciplinary creative practice.[7] His AI customer support venture Helply was featured by Huge Magazine, which profiled the company and its approach to integrating artificial intelligence into customer service operations.[8]
Turnbull's visibility in entertainment media increased in 2025 following coverage of his daughter Kim Turnbull's relationship with Romeo Beckham, with several outlets noting his background as a DJ, musician, and creative entrepreneur.[9]
References
- ↑ "Romeo Beckham's lover Kim Turnbull turns heads as she hits the decks with DJ dad Alex Turnbull".Contactmusic.com.2025-11-06.https://www.contactmusic.com/story/467/3416317/romeo-beckham-s-lover-kim-turnbull-turns-heads-as-she-hits-the-decks-with-dj-dad-alex-turnbull.Retrieved 2026-03-11.
- ↑ "Helply". 'Huge Magazine}'. Retrieved 2026-03-11.
- ↑ "Creative entrepreneur Alex Turnbull on always evolving". 'The Creative Independent}'. 2019-06-21. Retrieved 2026-03-11.
- ↑ "Romeo Beckham's lover Kim Turnbull turns heads as she hits the decks with DJ dad Alex Turnbull".Contactmusic.com.2025-11-06.https://www.contactmusic.com/story/467/3416317/romeo-beckham-s-lover-kim-turnbull-turns-heads-as-she-hits-the-decks-with-dj-dad-alex-turnbull.Retrieved 2026-03-11.
- ↑ "Romeo Beckham's lover Kim Turnbull turns heads as she hits the decks with DJ dad Alex Turnbull".Contactmusic.com.2025-11-06.https://www.contactmusic.com/story/467/3416317/romeo-beckham-s-lover-kim-turnbull-turns-heads-as-she-hits-the-decks-with-dj-dad-alex-turnbull.Retrieved 2026-03-11.
- ↑ "From Nepo Baby Exes To Brooklyn Romance Rumours, Meet Romeo Beckham's Girlfriend Kim Turnbull".Grazia Daily UK.https://graziadaily.co.uk/celebrity/news/kim-turnbull-romeo-beckham-girlfriend/.Retrieved 2026-03-11.
- ↑ "Creative entrepreneur Alex Turnbull on always evolving". 'The Creative Independent}'. 2019-06-21. Retrieved 2026-03-11.
- ↑ "Helply". 'Huge Magazine}'. Retrieved 2026-03-11.
- ↑ "Romeo Beckham's lover Kim Turnbull turns heads as she hits the decks with DJ dad Alex Turnbull".Contactmusic.com.2025-11-06.https://www.contactmusic.com/story/467/3416317/romeo-beckham-s-lover-kim-turnbull-turns-heads-as-she-hits-the-decks-with-dj-dad-alex-turnbull.Retrieved 2026-03-11.